Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands. The match-up between the product, the consumer lifestyle, and the endorser is important for effectiveness of brand communication. As an Online Marketer, I have continued to tweaked my strategies endlessly. Here are some very useful Sales & Marketing Tools I still use almost religiously on a daily basis.