At Brand Vision Inc. Marketing, we recently published the results from a survey we had taken which was based on the benefits of video marketing. What we found was actually quite amazing. Of the 338 companies we surveyed who were currently using video marketing as part of their marketing plan, an incredible 82% of these companies have seen an upswing in business over the last year. According to our survey statistics, 62% of these companies were not using video a year ago. This trend in video marketing has progressed extremely rapidly and will likely reach new heights much sooner than we think.
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing?
The answer is an overwhelming Yes!!!! It’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now.
1. Video Boosts Conversions and Sales
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which it is deployed. A effective company Video/Explainer Video or youtube marketing campaign can also lead directly to sales. our recent Survey on Video marketing also showed that users who watched an explainer video about a product, subsequently bought that product 31% of the time. So right off the bat, thats a 31% increase in Sales, just from putting together or purchasing an effective explainer video.
2. Video Marketing Shows Great ROI
Here another statistic that should get you even more excited. A whopping 76% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. As a somewhat new technology, video marketing and online video editing tools are constantly improving and becoming more affordable. In fact, at the end of this post, you will find an incredible offer to sign up us to receive an explainer video for free. That right!!! We will put together a Video for you Free of charge..Stay tuned and keep reading if you are not yet convinced on the power of video marketing.
3. An Explainer Video Builds Trust
Being that Trust is the foundation of conversions and sales, according to recent statistcs, adding video marketing to you marketing plan should almost be an absolute no brainier. The whole concept of content marketing is based on trust and creating long-term relationship. With that being said, we have found that video marketing and youtube marketing are the most effective means of promoting content on the web. People hate to be sold, but they love to buy. As a Sales person, we have all heard that saying at one point or another, Well, its time to Stop selling and let the people come to you by providing them interesting and useful information via online video marketing.
Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.
Your explainer video might look something like this video we just released….
4. Google ranks Videos Higher
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. According to recently published statistics by Moovly, You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank. When adding a video, be sure to pay close consideration to video seo. You must optimize your videos for SEO if you plan to show up in the google search rankings. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.
It is also important to note that Video and mobile go hand in hand. From 2012 to 2014, mobile video views have increased by 400 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and a number of smartphone users is growing, your video audience keeps getting bigger and bigger. In addition, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices. That being said, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.
5. Video Marketing Can Explain Everything
Are you Launching a new product or a service? Create a video to show how it works. 98% of users or potential customers say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.
Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.
Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too. Video is also a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. This is one of the most important driving forces of video advertising.
6. Video Marketing Encourages Social Shares
Statistics sat that Video marketing encourages social shares more than an other type of media. In a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power! Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.
However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
So now you all know the importance of video marketing, and how an explainer video can help you business bring in more sales. On the other hand, you might not be very tech savvy and maybee you are unable to create an explainer video on your own. Perhaps you are a small company without a dedicated marketing person to handle your you video marketing campaign. If this sounds like you, have no worries. There are many small to medium sized companies just like you in the same boat. Not every one specializes in digital marketing and if your not a marketer by trade, it can be difficult and time consuming to put together an explainer video on your own. In that case you must outsource and find a marketing company that can provide affordable video marketing, This can also be difficult since having an explainer video can sometimes be quite pricey.
Free Explainer video Offer
At brand Vision Inc. marketing, we specialize in all types of internet marketing services including video marketing. We want to be your go to marketing service for the future, so we are offering up an incredible deal. We want to design, and create an awesome 30 explainer video for your small business…..FREE of charge….This is not a misprint. Fill out the form below for more details, and see the video below! Your explainer video might look something like the video above that we just released….